Sun, 8 April 2012
Ruth Benton, CEO of New West Physicians, is interviewed on this special edition of Business Unconventional, which dedicates all four segments to an examination of Colorado as a growing hub for medical and healthcare innovation.
New West Physicians is a nationally acclaimed group of primary care physicians - based in Golden, Colorado - that has won recognition as a role model of doctors who are delivering excellence in treatment and also containing healthcare costs. Benton, a cofounder of the company, is one of Colorado's most-effective CEOs, not just in healthcare, but in any field.
New West Physicians serves patients from 16 greater Denver area offices.
Colorado is home to numerous physician-entrepreneurs and is the global base of the Society of Physician Entrepreneurs, a group dedicated to promoting advancements in healthcare.
Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com.
The program is also a sponsor of Medical Backbone, an initiative to honor and highlight the contributions of outstanding individuals and instutitions to our nation's health infrastructure.
Original air date: April 8, 2012