Building an Effective Customer Referral System - Episode #25, Segment #2

Terry Douglas and Christie Denniston of Catapult Public and Investor Relations are in-studio to offer listeners highlights of their recent presentation to the Western District Conference of the Public Relations Society of America.  

Titled “Staking a Market Leading Position Through Public Relations,” Douglas’s and Denniston’s remarks at PRSA emphasized that when it comes to market leadership, perception is reality.  Even companies as small as two people can project an image of authority and preeminence.  This is part two of a two-part interview.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at

Also on this segment, Homer Hudson Hillis, Jr., Certified Entrepreneur #1, discusses why every business owner should develop an effective referral system.  Hillis, a regular contributor and serial entrepreneur, is CEO of HHH Enterprises in Abilene, Texas.

Original air date: April 15, 2012 
Photo: David Biondo (l) and Dean Rotbart

Direct download: 041512-BUnconventional_Segment-2_14Min.mp3
Category:Public Relations -- posted at: 3:13pm MDT