Episode #15, Segment #4 - Florist Julia Park and Diz's Daisys - Pre-Valentines Day Edition

Diz's Daisys is a flower shop that serves the greater Denver area from one location in North Denver. It relies on high-touch customer service and word-of-mouth testimonials to rebut the conventional thought that the keys to successful retailing are "location, location, location."

Owner and master florist, Julia Park, filled the 710 KNUS AM studios with floral arrangments from Diz's Daisys as she was interviewed for the special pre-Valentine's Day edition of Business Unconventional. Another common myth that Park dispelled: "A Rose is a Rose."  In fact, Park notes that many roses and other flowers wilt within days of purchase.  She only sells fresh flowers, many of them grown in Colorado, to be certain that her stems last a long, long time.

Also weighing in on Valentine's Day in Segment Four of this week's program is regular contributor Homer Hudson Hillis, Jr., reporting from Abilene, Texas.  Valentine's Day is big business, with many retailers enjoying their best sales of the year. 

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo andDeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 5, 2012

Photo: Julia Park, Diz's Daisys

Direct download: 020512_BUnconventional_Segment4_13_50min.mp3
Category:Retailing -- posted at: 12:51pm MST