Sun, 18 March 2012
Debra Gano, founder and publisher of Be Your Own You - a magazine targeted at girls ages 7-thru-15, is in studio to share her insights about the often-overlooked market that her publication aims to serve. She is joined by 15-year-old Cassandra Perkins, a student in Parker, Colorado, who also is a spokesmodel for the magazine.
Gano, who is a veteran of both the fashion and entertainment industry, sees her magazine as a way to help boost the self-esteem of young girls. But she hasn't lost sight of the fact that her target audience has real money to spend - and hence real appeal to advertisers.
Gano and Perkins are interviewed by co-hosts David Biondo and Dean Rotbart. This is part one of a two-part interview.
B. Unconventional airs each Sunday morning at 8 a.m. (MST). The program is also streamed over the Internet at www.710KNUS.com.
Original air date: March 18, 2012