Diz's Daisys is a flower shop that serves the greater Denver area from one location in North Denver. It relies on high-touch customer service and word-of-mouth testimonials to rebut the conventional thought that the keys to successful retailing are "location, location, location."

Owner and master florist, Julia Park, filled the 710 KNUS AM studios with floral arrangments from Diz's Daisys as she was interviewed for the special pre-Valentine's Day edition of Business Unconventional. Another common myth that Park dispelled: "A Rose is a Rose."  In fact, Park notes that many roses and other flowers wilt within days of purchase.  She only sells fresh flowers, many of them grown in Colorado, to be certain that her stems last a long, long time.

Also weighing in on Valentine's Day in Segment Four of this week's program is regular contributor Homer Hudson Hillis, Jr., reporting from Abilene, Texas.  Valentine's Day is big business, with many retailers enjoying their best sales of the year. 

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo andDeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 5, 2012

Photo: Julia Park, Diz's Daisys

Wendy Brandes designs and sells fine jewelry that aims to surprise and delight her clients with designs that incorporate an eye for detail, sensuality, whimsy and couture craftsmanship.  In January 2012, she was honored by Fashion Group International with its prestigious Rising Star Award.

Brandes, based in New York, joins Business Unconventional by phone to offer advice for business executives on how to purchase quality Valentine's Day gifts.  She also discusses the importance of the annual romance holiday to her bottom line.

The Brandes portion of Segment Three begins at 4 minutes and 30 seconds.  First, the program completes its 'Fine Lingerie on the Radio' fashion show with Alicia Vargo, owner, Pampered Passions Fine Lingerie. An extended interview with Vargo, as well as additional footage of her lingerie models, can be found here on YouTube.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 5, 2012

Photo: Designs by Wendy Brandes Fine Jewelry

Three lingerie models from Pampered Passions Fine Lingerie are in-studio wearing popular 2012 Valentine's Day outfits. This unique radio fashion show is also available as a video, here.

Valentine's Day is big business, with many retailers enjoying their best sales of the year. This segment explores the business aspects of fine lingerie sales.  On the program's third and fourth segments, Business Unconventional examines the fine jewelry and floral businesses.

Segment Two features Alicia Vargo, owner and CEO of Pampered Passions Fine Lingerie in Centennial, Colorado, describing the fashions her models are wearing.  

This is part two of a three-part interview.  

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 5, 2012

Photo: Pampered Passions Fine Lingerie Models - Alicia, Sherri and Stephanie (l-r)

Valentine's Day is big business, with many retailers enjoying their best sales of the year. On this special pre-Valentine's Day edition, Business Unconventional features the owners of three businesses: a fine lingerie retailer; a fine jewelry designer; and a florist.

Segment One features Alicia Vargo, owner and CEO of Pampered Passions Fine Lingerie in Centennial, Colorado.  In addition to her bricks-and-mortar store, Vargo does a brisk online business.

Video of this interview is also available here.  

This is part one of a three-part interview.  Parts two and three feature an in-studio lingerie fashion show.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and Dean Rotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 5, 2012

Photo: Alicia Vargo, Pampered Passions Fine Lingerie