Fifth-generation farmer John Wood, founder of U.S. Wellness Meats, and Rich Carr, founder of itsPaleo.com, discuss the popularity and health benefits of grass fed meats.

Wood started out raising animals as his family and neighbors had for many decades.  Eventually, however, he came to understand the special health benefits of the CLA and omega-3s found in free-range meat.  He launched U.S. Wellness Meats to serve consumers who appreciate the higher quality and health benefits of grass fed animals.  His Monticello, Missouri company is now the "Omaha Steaks" of the industry - shipping grass fed beef to satisfied consumers and restaurants throughout the country.

Carr's itsPaleo.com is a booming Internet portal offering a vast array of information, recipes and forums to consumers who've embraced the Paleo Lifestyle Design and those who are interested in learning more about it.  Carr, the founder of interactive marketing and advertising firm, Carr Knowledge, is a regular contributor to Business Unconventional.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 12, 2012

Devon Read, Ryan Jordan and Amy Oliveira are the founders of Happy Owl Studio, an innovative maker of stylish and useful accessories for the Apple iPad and iPod.  The threesome not only work together at the office, they're long-time friends.  Reed and Oliveira are engaged.

As Read and Jordan explain on this week's edition of Business Unconventional, very little in their background would forecast the success they've had with their company.  In fact, it was not very long ago that Read, the CEO, was an infantry reservist assigned to the front lines in Iraq.

The path that Read, Jordan and Oliveira have traveled has been neither easy nor conventional. However, their story is a great example of how anyone who dreams big, works smart and commits to success can beat the odds.

This is part two of a two-part interview.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 12, 2012

Photo: Devon Read, CEO, Happy Owl Studio

Devon Read, Ryan Jordan and Amy Oliveira are the founders of Happy Owl Studio, an innovative maker of stylish and useful accessories for the Apple iPad and iPod.  The threesome not only work together at the office, they're long-time friends.  Reed and Oliveira are engaged.

As Read and Jordan explain on this week's edition of Business Unconventional, very little in their background would forecast the success they've had with their company.  In fact, it was not very long ago that Read, the CEO, was an infantry reservist assigned to the front lines in Iraq.

The path that Read, Jordan and Oliveira have traveled has been neither easy nor conventional. However, their story is a great example of how anyone who dreams big, works smart and commits to success can beat the odds.

This is part one of a two-part interview.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 12, 2012

Photo: Ryan Jordan (l) and Devon Read