Homerisdom 027: Double-Decker Marketing

Talk about creative marketing vehicles? Business Unconventional’s Homer Hudson Hillis, Jr., Certified Entrepreneur #1, tells us how he used a 1956 red double-decker bus to draw attention to his former retail beads-and-crafts stores, Friendze.

Hillis says the bus still has plenty of good miles left on it – for the right, creative entrepreneur. Hillis is seeking a buyer for his double-decker bus. Those interested in learning more about the bus can phone B. Unconventional at 303-800-6081, or contact Homer directly at homer@BUnconventional.com.

Originally a ‘garage entrepreneur,’ Hillis is a veteran serial business developer who has a knack for spotting opportunity where most others don’t.  Based in Abilene, Texas, Hills is the owner of HHH Enterprises, a multi-faceted business with customers throughout the United States.

To feature Homer as a speaker at your next business function, contact him via Business Unconventional at 303-800-6081 or write him at: homer@BUnconventional.com.

Homer’s weekly segments on B. Unconventional are sponsored in part by NewsBios.com – where you’ll find in-depth, unauthorized dossiers on more than 7,000 of the world’s most influential journalists.  Get to know the journalists who interview you better than their own newsroom colleagues know them.

Length:  8 minutes

Original Air Date:  April 29, 2012

Direct download: 027-HomerCollection-Double-Decker.mp3
Category:Homerisdoms -- posted at: 12:20pm MDT

Show Me How & Why Advertising Works - Episode #27, Segment #4

Two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.

Rich Carr, a regular Business Unconventional contributor, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle.  To read a full profile of Rich, click here.

Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge.  Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.

B. sure to follow B. Unconventional on Twitter: @BUnRadio

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com

Original air date: April 29, 2012
Photo: Rich Carr, Carr Knowledge

Direct download: 042912_BUnconventional_Segment-4_13_50minA.mp3
Category:Advertising -- posted at: 12:03pm MDT

Mother’s Day Retailing Strategies and Jeffery B. Jewelers - Episode #27, Segment #3

Business owner Jeffery Bolling discusses his approach to Mother’s Day, an important holiday for jeweler’s nationwide, with co-hosts David Biondo and Dean Rotbart.

Bolling is unusual in that he is not only a full-service retail jeweler, he is also the designer of some of the most popular items sold in his Aurora, Colorado store, Jeffrey B. Jewelers.

Among Bolling’s most-popular creations are the “Eternity Bridal” and “Believer’s Cross.”  His story is located at 7500 S. Gartrell Road.

B. Unconventional airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com.

Original Air Date: April 29, 2012
Photo: Jeffrey Bolling

Direct download: 042912_BUnconventional_Segment-3_10minA.mp3
Category:Retailing -- posted at: 6:30am MDT

Winning New Customers For Peanuts - Episode #27, Segment #2

Justin Aller is a stealth (camo-uflaged) marketing genius.  Well, actually, he is a pretty conventional State Farm insurance agent who has come up with a very unconventional marketing vehicle: his own Chevy Avalanche.

Justin shares with Business Unconventional listeners how he transformed his everyday routine – driving to and fro – into a powerful sales lead generating engine. When the Colorado Rockies opened their 2012 Major League Baseball season on April 9th at Coors Field, Justin and his colleagues were right in the middle of the action. Literally.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date: April 29, 2012
Photo: Justin Aller, www.camoagent.com

B. Unconventional is sponsored in part by Signal Butte Financial Corp., which provides individuals and businesses no-risk, proven methods to safely grow their wealth and wave goodbye to conventional banks and other lenders.  For more information, click here or phone David Biondo for a free, zero-obligation personal briefing.  His number is 303-800-6420

Direct download: 042912_BUnconventional_Segment-2_14min-A.mp3
Category:Marketing -- posted at: 8:21pm MDT