Introduction to Franchising / Business Life of Bees - Episode #21, Segment #4

M. Stacy Swift, owner of FranNet Colorado, joins co-hosts David Biondo and Dean Rotbart to introduce B. Unconventional listeners to the world of franchising.  Swift has more than 21 years of small business ownership, management, sales and marketing experience.

Biondo and Rotbart explore with Swift the question of what kind of people are most suited to owning a franchise versus operating an independently owned and operated business.

Swift's own business covers franchising opportunities in Colorado, Wyoming and Montana.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date:  March 18, 2012 
Photo: David Biondo, B. Unconventional; and Stacy Swift, FranNet Colorado

Direct download: 031812_BUnconventional_Segment-4_13_50min.mp3
Category:Franchising -- posted at: 8:33am MDT

Marketing to Girls Age 7 thru 15 (Part Two) - Episode #21, Segment #3

Debra Gano, founder and publisher of Be Your Own You - a magazine targeted at girls ages 7-thru-15, is in studio to share her insights about the often-overlooked market that her publication aims to serve.  She is joined by 15-year-old Cassandra Perkins, a student in Parker, Colorado, who also is a spokesmodel for the magazine.

Gano, who is a veteran of both the fashion and entertainment industry, sees her magazine as a way to help boost the self-esteem of young girls.  But she hasn't lost sight of the fact that her target audience has real money to spend - and hence real appeal to advertisers.

Gano and Perkins are interviewed by co-hosts David Biondo and Dean Rotbart.  This is part two of a two-part interview.

Also during this segment, B. Unconventional Certified Entrepreneur #1 Homer Hudson Hillis, Jr., talks about the business lessons to be found by watching and correctly interpreting the behavior of bees. Hillis and Rotbart are currently co-writing an e-book titled, Re: Occupy Your Business.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date:  March 18, 2012 
Photo:  (L-R) David Biondo, Debra Gano, Cassandra Perkins, Avital Rotbart, and Dean Rotbart

Direct download: 031812_BUnconventional_Segment-3_10minRESEND.mp3
Category:Branding -- posted at: 8:24am MDT

Marketing to Girls Age 7 thru 15 - Episode #21, Segment #2

Debra Gano, founder and publisher of Be Your Own You - a magazine targeted at girls ages 7-thru-15, is in studio to share her insights about the often-overlooked market that her publication aims to serve.  She is joined by 15-year-old Cassandra Perkins, a student in Parker, Colorado, who also is a spokesmodel for the magazine.

Gano, who is a veteran of both the fashion and entertainment industry, sees her magazine as a way to help boost the self-esteem of young girls.  But she hasn't lost sight of the fact that her target audience has real money to spend - and hence real appeal to advertisers.

Gano and Perkins are interviewed by co-hosts David Biondo and Dean Rotbart.  This is part one of a two-part interview.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date:  March 18, 2012 
Photo:  Debra Gano and Cassandra Perkins

Direct download: 031812_BUnconventional_Segment-2_14min.mp3
Category:Branding -- posted at: 8:21am MDT

Justin Gold Reports from Natural Products Expo West - Episode #21, Segment #1

Justin Gold, founder of Justin's Nut Butter, phones in from the floor of Natural Products Expo West in Anaheim, California, to share his experience introducing an all-natural candy bar line.

Justin's is a pioneering and rapidly expanding leader in the organic, all-natural nut butter and confections categories.

The new candy bars are available in three gourmet flavors -- Milk Chocolate Peanut, Dark Chocolate Peanut and Milk Chocolate Almond.  Gold explains to co-hosts David Biondo and Dean Rotbart how much effort and time went into developing the candy bar line, which is currently available exclusively through Whole Foods Stores.  The candy bars will go into national distribution with other retailers in June 2012.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date:  March 18, 2012 

Direct download: 031812_BUnconventional_Segment-1_9min.mp3
Category:Natural Foods -- posted at: 8:17am MDT