Winning New Customers For Peanuts - Episode #27, Segment #2

Justin Aller is a stealth (camo-uflaged) marketing genius.  Well, actually, he is a pretty conventional State Farm insurance agent who has come up with a very unconventional marketing vehicle: his own Chevy Avalanche.

Justin shares with Business Unconventional listeners how he transformed his everyday routine – driving to and fro – into a powerful sales lead generating engine. When the Colorado Rockies opened their 2012 Major League Baseball season on April 9th at Coors Field, Justin and his colleagues were right in the middle of the action. Literally.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at 

Original air date: April 29, 2012
Photo: Justin Aller,

B. Unconventional is sponsored in part by Signal Butte Financial Corp., which provides individuals and businesses no-risk, proven methods to safely grow their wealth and wave goodbye to conventional banks and other lenders.  For more information, click here or phone David Biondo for a free, zero-obligation personal briefing.  His number is 303-800-6420

Direct download: 042912_BUnconventional_Segment-2_14min-A.mp3
Category:Marketing -- posted at: 8:21pm MDT

A Double-Decker Marketing Vehicle - Episode #27, Segment #1

Business Unconventional regular contributor, Homer Hudson Hillis, Jr., shares his experience using a 1956 double-decker red bus as a rolling billboard for his former retail bead-and-crafts store business, Friendze. Homer is B. Unconventional's Certified Entrepreneur #1.

Also joining co-hosts David Biondo and Dean Rotbart is Justin Aller, a Lakewood, Colorado-based State Farm insurance agent, who like Hillis, is using a Chevy Avalanche to draw special attention to his business.

Hillis is seeking a buyer for his double-decker bus. Those interested in learning more about the bus can phone B. Unconventional at 303-800-6081, or contact Homer directly at

This segment’s 710 KNUS AM station ID features previous B. Unconventional guest Laura Libby, travel resource program manager with the Colorado Tourism Office.

B. Unconventional airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at

Original Air Date:  April 29, 2012
Photo: Homer Hillis’s double-decker bus

Direct download: 042912_BUnconventional_Segment-1_9min.mp3
Category:Marketing -- posted at: 9:29am MDT

In the third segment of this week's Business Unconventional business newsmagazine, hosts David Biondo and Dean Rotbart interview Harvey Hirsch, founder and owner, Digital Dimensions3. They are joined by Homer Hudson Hillis, Jr., B. Unconventional's Certified Entrepreneur #1.  Hirsch explains his patented technology that is reinventing direct mail as an effective marketing tool.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  It is also streamed over the Internet at 

Original air date:  January 1, 2012

Direct download: 010112_BUnconventional_Segment3.mp3
Category:Marketing -- posted at: 4:18pm MDT