Episode #14, Segment #1 - Life Gift Cards for the Uninsured and Under-Insured

Life Gift Cards offers an opportunity for employers and loved ones to pay for vital medical care and testing for individuals who do not have their own health insurance or who are under-insured.

Michelle Marte, founder, and Joseph 'Joey' Truscelli, CEO, of the Colorado Springs, Colorado-based startup have unconventional backgrounds.  She's a yoga teacher.  He's an ex-marine and one-time Indy Series race car driver.  But believing in their dreams, the two entrepreneurs have dedicated themselves to expanding the financial options for physicans and patients alike.

This is part one of a two-part interview.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  It is also streamed over the Internet at www.710KNUS.com. 

Original air date:  January 29, 2012

Photo: Michelle Marte and Joey Truscelli