Literary CEOs: How to Connect with a Solid Literary Agent  - Episode #18, Segment #3

The Business Unconventional "book club" continues its exploration of the business skills required by successful book authors.  

On this segment, the final of three related segments, guest moderator Cathy Langer and three successful authors share insights that aspiring authors can use to help them along their journey, including the question of how to connect with a good book agent.

Cathy is the head book buyer at Colorado's famed Tattered Cover Bookstore.  Joining her in this conversation are Nick Arvin, author of The Reconstructionist; Erin Blakemore, author of The Heroine's Bookshelf; and Eli Gottlieb, author of The Face Thief.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver.  The program, hosted by David Biondo and Dean Rotbart, is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 26, 2012
Photo: Erin Blakemore, The Heroine's Bookshelf

Direct download: 022612_BUnconventional_Segment-3_10min.mp3
Category:Books-Publishing -- posted at: 4:57pm MST

Literary CEOs: Three Successful Authors Share Their 'Business Plans' - Episode #18, Segment #2

Cathy Langer, head book buyer for the Tattered Cover Bookstore, moderates a panel featuring three success authors in a discussion of the business skills required to be a "Literary CEO."

Joining Cathy in the 710 KNUS AM studios are Nick Arvin, author of The Reconstructionist, and Erin Blakemore, author of The Heroine's Bookshelf.  Also participating by phone from New York is Eli Gottlieb, author of The Face Thief.

As co-hosts David Biondo and Dean Rotbart point out, writing and successfully publishing a book is very much a business - requiring many of the same skills that any successful entrepreneur must master.

Do you have the right product line (subject matter)? How much will it cost to produce (time, lost opportunities, out-of-pocket expenses)? What's your marketing plan (if no one buys the book, then what)? Do you have the self-discipline and dedication to see the project through? What type of team do you need to assemble to get the job done (agent, publisher, PR, editor, etc.)?

This is the second of three related segments.

Original air date:  February 26, 2012
Photo: Nick Arvin, The Reconstructionist

Direct download: 022612_BUnconventional_Segment-2_14min.mp3
Category:Books-Publishing -- posted at: 4:27pm MST

Literary CEOs: Writing Books is a Challenging Business - Episode #18, Segment #1

Put on your reading glasses and turn up the volume.  On this week's edition of Business Unconventional, we're talking to some "literary CEOs" - also known as authors.  

Writing and successfully publishing a book is very much a business - requiring many of the same skills that any successful entrepreneur must master.

Joining co-hosts David Biondo and Dean Rotbart on this week's program as a guest moderator is Cathy Langer, head book buyer at Colorado's Tattered Cover Bookstore.  Cathy is a regular contributor to B. Unconventional and one of the program's most popular guests.

In this, the first of three related segments, Cathy explains the business aspects of merchandising a bookstore and talks about why the Tattered Cover is such a unique and popular destination for book buyers.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at www.710KNUS.com. 

Original air date:  February 26, 2012

Photo: Cathy Langer, Tattered Cover

Direct download: 022612_BUnconventional_Segment-1_9min.mp3
Category:Books-Publishing -- posted at: 4:02pm MST