Is That a Banana on Your Billboard, or Are You Buzz Snatching? – Episode #32, Segment 4

Ellen Rohr concludes her live Bare Bones Biz webinar featuring co-hosts Dean Rotbart and David Biondo. This week Dean and David joined Ellen for an online question-and-answer webinar, hosted by Ellen’s consulting, publishing and venture capital company.

On this segment - #3 of 3 - a live member of Ellen’s webinar audience calls in to share his "Buzz Snatching" experience placing a giant banana on an advertising billboard in order to draw attention to a local radio station.

Also on this segment, Homer Hudson Hillis Jr., B. Unconventional’s Certified Entrepreneur #1, shares insights that he gleaned by reading Imagine: How Creativity Works by Jonah Lehrer.  “I really loved his idea of working memory,” Homer says.  Homer also was fascinated with Lehrer’s illustration of using “blending” to unleash creative genius.

Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022

B. Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com.

Original Air Date: June 3, 2012
Photo:  Co-Host David Biondo

Direct download: 060312-BUnconventional_Segment-4_13_50min.mp3
Category:Public Relations -- posted at: 3:50pm MST

Buzz Snatching: Reasons to Remember the Name – Episode #32, Segment 3

Give customers and prospects compelling reasons to remember your name – or that of your business. That is a core message of this week’s program, which was recorded during a live webinar organized by Ellen Rohr, a B. Unconventional contributor, and owner of Bare Bones Biz

Business Unconventional co-hosts David Biondo and Dean Rotbart joined Ellen and her live Bare Bones Biz audience for a webinar discussing Dean’s Buzz Snatching course, which has helped hundreds of business owners leverage their marketing dollars, by generating loads and loads of free publicity.  More information is available at www.Facebook.com/BuzzSnatching.

This is Part Two of Three 

Business Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with B. Unconventional listeners are invited to contact the program at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

 

Original Air Date: June 3, 2012
Photo: Ellen Rohr, Bare Bones Biz

Direct download: 060312-BUnconventional_Segment-3_10min.mp3
Category:Public Relations -- posted at: 3:49pm MST

Buzz Snatching: More Than Your Fair Share of Publicity - Episode #32, Segment 2

Co-Host Dean Rotbart shares his insights on how business owners can use their wits and guts to gain attention – and new business – without having to shell out big time marketing and advertising dollars. 

Dean’s ‘Buzz Snatching’ workshops have helped hundreds of business owners leverage their marketing dollars, by generating loads and loads of free publicity.  This week Dean joins B. Unconventional contributor Ellen Rohr for an online question-and-answer session, hosted by Ellen’s Bare Bones Biz consulting, publishing and venture capital company.

Ellen enjoys a large following among small business owners, having evolved from plumber’s wife (and partner) to master business builder. As president of Benjamin Franklin, The Punctual Plumber, Ellen helped the startup grow from $0 to $40 million in franchise sales in less than 2 years. 

Don’t ever let yourself believe that you can’t be the beneficiary of free, viral marketing.  Listen to this webinar/show and discover how often Buzz Snatching makes the impossible, possible.

This is Part One of Three.

Business Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com.

Original Air Date: June 3, 2012
Photo: Co-Host Dean Rotbart

Direct download: 060312-BUnconventional-Segment-2_14min.mp3
Category:Public Relations -- posted at: 3:46pm MST

Building an Effective Customer Referral System - Episode #25, Segment #2

Terry Douglas and Christie Denniston of Catapult Public and Investor Relations are in-studio to offer listeners highlights of their recent presentation to the Western District Conference of the Public Relations Society of America.  

Titled “Staking a Market Leading Position Through Public Relations,” Douglas’s and Denniston’s remarks at PRSA emphasized that when it comes to market leadership, perception is reality.  Even companies as small as two people can project an image of authority and preeminence.  This is part two of a two-part interview.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com.

Also on this segment, Homer Hudson Hillis, Jr., Certified Entrepreneur #1, discusses why every business owner should develop an effective referral system.  Hillis, a regular contributor and serial entrepreneur, is CEO of HHH Enterprises in Abilene, Texas.

Original air date: April 15, 2012 
Photo: David Biondo (l) and Dean Rotbart


Direct download: 041512-BUnconventional_Segment-2_14Min.mp3
Category:Public Relations -- posted at: 3:13pm MST

Catapult PR and How You Can Stake a Market Leading Position - Episode #25, Segment #1

Terry Douglas and Christie Denniston of Catapult Public and Investor Relations are in-studio to offer listeners highlights of their recent presentation to the Western District Conference of the Public Relations Society of America.  

Titled “Staking a Market Leading Position Through Public Relations,” Douglas’s and Denniston’s remarks at PRSA emphasized that when it comes to market leadership, perception is reality.  Even companies as small as two people can project an image of authority and preeminence.  This is part one of a two-part interview.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com.

B. Unconventional is sponsored in part by Signal Butte Financial Corp., which provides individuals and businesses no-risk, proven methods to safely grow their wealth and wave goodbye to conventional banks and other lenders.  For more information, click here or phone David Biondo for a free, zero-obligation personal briefing.  His number is 303-800-6420.

Original air date: April 15, 2012 
Photo: Terry Douglas (l) and Christie Denniston

Direct download: 041512_BUnconventional_Segment-1_9Min.mp3
Category:Public Relations -- posted at: 3:05pm MST