Marketing to Girls Age 7 thru 15 (Part Two) - Episode #21, Segment #3

Debra Gano, founder and publisher of Be Your Own You - a magazine targeted at girls ages 7-thru-15, is in studio to share her insights about the often-overlooked market that her publication aims to serve.  She is joined by 15-year-old Cassandra Perkins, a student in Parker, Colorado, who also is a spokesmodel for the magazine.

Gano, who is a veteran of both the fashion and entertainment industry, sees her magazine as a way to help boost the self-esteem of young girls.  But she hasn't lost sight of the fact that her target audience has real money to spend - and hence real appeal to advertisers.

Gano and Perkins are interviewed by co-hosts David Biondo and Dean Rotbart.  This is part two of a two-part interview.

Also during this segment, B. Unconventional Certified Entrepreneur #1 Homer Hudson Hillis, Jr., talks about the business lessons to be found by watching and correctly interpreting the behavior of bees. Hillis and Rotbart are currently co-writing an e-book titled, Re: Occupy Your Business.

B. Unconventional airs each Sunday morning at 8 a.m. (MST).  The program is also streamed over the Internet at 

Original air date:  March 18, 2012 
Photo:  (L-R) David Biondo, Debra Gano, Cassandra Perkins, Avital Rotbart, and Dean Rotbart

Direct download: 031812_BUnconventional_Segment-3_10minRESEND.mp3
Category:Branding -- posted at: 8:24am MDT